Pre-suasion – Robert Cialdini

The one sentence summary Pre-suasion is guiding preliminary attention strategically to move recipients into agreement with a message before they experience it.

Pre-suasion – Robert Cialdini2020-09-23T12:03:10+00:00

The Small Big – Martin, Goldstein & Cialdini

The one-sentence summary Small changes can have a disproportionately big influence. WHAT THE BOOK SAYS Persuasion science shows that, in today’s information

The Small Big – Martin, Goldstein & Cialdini2020-09-23T12:03:26+00:00
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