Catalyst – Clarke & Kean
The one sentence summary Using personal chemistry to convert contacts into contracts works better than spreadsheets and pestering. Can't be bothered to
The Salesperson’s Secret Code – Mills, Ridley, Laker, & Chapman
The one sentence summary The most successful salespeople have specific belief systems based on fulfilment, control, resilience, influence and communication. Want to
The Effortless Experience – Dixon, Toman & Delisi
The one sentence summary The idea that delighting customers increases loyalty is wrong – it’s all to do with delivering on basic
Pre-suasion – Robert Cialdini
The one sentence summary Pre-suasion is guiding preliminary attention strategically to move recipients into agreement with a message before they experience it.
Conversations That Win The Complex Sale – Peterson & Riesterer
The one sentence summary To sell effectively, you need emotion, your best points first and last, plenty of contrast, strong visuals, simplicity,