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About ten years ago I worked out that most people are too busy to read business and marketing books. So I read
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Affluenza Oliver James A Whole New Mind Daniel Pink Bad Science Ben Goldacre Blink Malcolm Gladwell Brand Manners Pringle & Gordon Built
Wikinomics – Tapscott & Williams
The one-sentence summary The Internet has changed everything, so you need to open up your business to your customers. Want to buy
The World is Flat – Thomas L Friedman
The one-sentence summary The Internet has effectively flattened the world to the point where businesses can view the entire thing as both
The Black Swan – Nassim Nicholas Taleb
The one-sentence summary Ignore the experts, stop trying to predict everything, and embrace uncertainty Want to buy the book? CLICK HERE WHAT