The Brand Gap – Marty Neumeier
The one-sentence summary It is vital to bridge the gap between brand strategy and execution. Can’t be bothered to read it? Listen
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Playing To Win – Lafley & Martin
The one-sentence summary Strategy is choice – there is no point in just competing, you need to win. Can't be bothered to
The Shark’s Paintbrush – Jay Harman
The one-sentence summary Biomimicry can often balance the competing desires of creating more powerful, lucrative technologies while preserving the planet. Want to
Remote – Fried & Hansson
The one-sentence summary Going remote allows the most talented people to produce the best work regardless of their location. Want to buy
The Wiki Man – Rory Sutherland
The one-sentence summary Don’t assume anything is as you think it is – it might not be. Want to buy the book?