The Signal And The Noise – Nate Silver
The one-sentence summary We think we are better at prediction than we truly are, so we need to be more modest and
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Talk Lean – Alan Palmer
The one-sentence summary Talking lean means combining directness with politeness to develop quicker results and better relations. Want to buy the book?
The Accidental Creative – Todd Henry
The one-sentence summary Being consistently creative requires a rigorous system as a way of life. Can't be bothered to read it? Too
The Brand Gap – Marty Neumeier
The one-sentence summary It is vital to bridge the gap between brand strategy and execution. Can’t be bothered to read it? Listen
Playing To Win – Lafley & Martin
The one-sentence summary Strategy is choice – there is no point in just competing, you need to win. Can't be bothered to