Brandwashed – Martin Lindstrom
The one-sentence summary Companies use lots of tricks to manipulate our minds and persuade us to buy. Want to buy the book?
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Spending Advertising Money In The Digital Age – Pringle & Marshall
The one-sentence summary In the digital age, a minimum of three media are advisable in a campaign to catch people as media
The Art of Action – Stephen Bungay
The one-sentence summary Gaps in knowledge, alignment and effects can be closed to create a closer fit between strategy and execution, by
Wilful Blindness – Margaret Heffernan
The one-sentence summary We become blind to the truth because we are hard wired to stick to what we know best, and
The Cult of the Leader – Christopher Bones
The one-sentence summary We need to reassess the concept of talent, change executive remuneration and performance management, and redefine what it means