How Brands Grow – Byron Sharp
The one-sentence summary Much of what marketers believe to be true is wrong, but clear laws do exist to help. WHAT THE
Future Shock – Alvin Toffler
The one-sentence summary We need to concentrate hard on how to cope with change. WHAT THE BOOK SAYS This classic book was
Insanely Simple – Ken Segall
The one-sentence summary Work as hard as you can to make everything as simple as it can possibly be. WHAT THE BOOK
The Geography Of Thought – Richard Nisbett
The one-sentence summary Westerners and those from the East think and see the world differently, because of differing ecologies, social structures, philosophies
Adaptability – Max McKeown
The one-sentence summary The ability to adapt faster and more intelligently is the difference between winning and just coping. WHAT THE BOOK