Brandwashed – Martin Lindstrom
The one-sentence summary Companies use lots of tricks to manipulate our minds and persuade us to buy. WHAT THE BOOK SAYS Companies
The one-sentence summary Companies use lots of tricks to manipulate our minds and persuade us to buy. WHAT THE BOOK SAYS Companies
The one-sentence summary Behaviour can be broken down into rational choices or rational guessing, and directed or undirected copying that constitutes social
The one-sentence summary We live in a complex world of infinite subtleties and variation – don’t try to attribute causality when there
The one-sentence summary There is no point in pursuing creativity without a purpose. WHAT THE BOOK SAYS Old-fashioned marketing is dead. It
The one-sentence summary People do some very strange things, so don’t take anything for granted. WHAT THE BOOK SAYS Psychology and the