Welcome to the Creative Age – Mark Earls
The one-sentence summary There is no point in pursuing creativity without a purpose. WHAT THE BOOK SAYS Old-fashioned marketing is dead. It
Quirkology – Richard Wiseman
The one-sentence summary People do some very strange things, so don’t take anything for granted. WHAT THE BOOK SAYS Psychology and the
Panicology – Simon Briscoe & Hugh Aldersley-Williams
The one-sentence summary There will always be someone who wishes to generate fear and panic, but they are usually biased, ill-informed or
Enough – John Naish
The one-sentence summary Most middle class people have too much of everything, but it hasn’t made them any happier. WHAT THE BOOK
Buzz – Marian Salzman, Ira Matathia, Ann O’Reilly
The one-sentence summary Generating word of mouth is the cheapest way to generate brand publicity, but you have to start it. WHAT