CONSUMER BEHAVIOUR

The Wisdom of Crowds – James Surowiecki

The one-sentence summary Forget individual choice – people just copy each other, but crowds usually get it right. WHAT THE BOOK SAYS

The Wisdom of Crowds – James Surowieckiadmin2020-09-23T12:04:21+00:00

This week a combined podcast featuring Herd by Mark Earls (book summary posted last year - see Earls right) and The Wisdom of Crowds

Podcast 9, Herd by Mark Earls and The Wisdom of Crowds by James Surowieckiadmin2020-09-23T12:04:21+00:00

The one-sentence summary People don’t always buy things for the reasons they think they do. WHAT THE BOOK SAYS Subtitled How everything

Buyology – Martin Lindstromadmin2020-09-23T12:04:22+00:00

The one-sentence summary Most middle class people have too much of everything, but it hasn’t made them any happier. WHAT THE BOOK

Affluenza – Oliver Jamesadmin2020-09-23T12:04:24+00:00

Here's the podcast of another book I summarised a few months ago (see Levitt & Dubner) - Superfreakonomics. Download Superfreakonomics

Podcast 7, Superfreakonomics by Levitt & Dubneradmin2020-09-23T12:04:24+00:00