A Technique for Producing Ideas – James Webb Young
The one-sentence summary Gather both general and specific materials, ponder on the issue, then do something completely different for a while, and
The Accidental Creative – Todd Henry
The one-sentence summary Being consistently creative requires a rigorous system as a way of life. Can't be bothered to read it? Too
The Brand Gap – Marty Neumeier
The one-sentence summary It is vital to bridge the gap between brand strategy and execution. Can’t be bothered to read it? Listen
The Wiki Man – Rory Sutherland
The one-sentence summary Don’t assume anything is as you think it is – it might not be. Want to buy the book?
Where Good Ideas Come From – Steven Johnson
The one-sentence summary Go for a walk, cultivate hunches, write things down, but leave things a bit messy so that unexpected links