Predicting Market Success – Robert Passikoff
The one-sentence summary Ignore important-sounding but resonance-free offerings and concentrate on bridging the gap between what you deliver and what consumers want.
The End of Marketing As We Know It – Sergio Zyman
The one-sentence summary When you start looking at exactly how much things cost and how much profit you are making you become
In Search of the Obvious – Jack Trout
The one-sentence summary Marketing is a mess, so stop overcomplicating everything and do some simple thinking based on your brand’s obvious differentiating
Meatball Sundae – Seth Godin
The one-sentence summary Don’t fool yourself that your company has modernized just because you are doing something on the Internet – work