Purple Cow – Seth Godin
The one-sentence summary Do the opposite of everyone else and you will be more distinctive. Want to buy the book? CLICK HERE
We-Think – Charles Leadbeater
The one-sentence summary You are what you share, so start with a core idea and get others to contribute, collaborate and create.
The Pirate Inside – Adam Morgan
The one-sentence summary To make corporations change effectively, the people who work in them have to behave differently, or be told how
Flat Earth News – Nick Davies
The one-sentence summary Most news stories are planted by PR agencies without verification and cannot be believed - everybody knows this, so
The Long Tail – Chris Anderson
The one-sentence summary Endless choice is creating unlimited demand so you probably need to re-think your business model: make everything available and