The Art & Craft of PR – Sandra Stahl
The one sentence summary Decent PR needs curiosity, message and motive integrity, empathy, agility, crisp, clean, complete sentences, and not believing you
The one sentence summary Decent PR needs curiosity, message and motive integrity, empathy, agility, crisp, clean, complete sentences, and not believing you
The one sentence summary If you want to equip yourself for the age of creativity, you need to be a maker, hacker,
The one sentence summary Do less, work hard on fewer things, learn diligently, and debate properly to generate better work and achieve
The one sentence summary Bosses can get what they want by saying what they mean – if they do it the right
The one sentence summary When trying to change others’ beliefs and behaviour, many of our actions are ineffective because they are incompatible