Rockonomics – Alan Krueger
The one sentence summary The music industry can teach us a lot about economics and our future. Want to buy the book?
Invisible Influence – Jonah Berger
The one sentence summary You can have a sharper sense of your own, and other people’s behaviour if you understand the hidden
Hit Makers- Derek Thompson
The one sentence summary Hit makers create moments of meaning by marrying new and old - they are the architects of familiar
The Choice Factory – Richard Shotton
The one sentence summary There are at least 25 behavioural biases that influence what we buy. Want to buy the book? CLICK
The Influential Mind – Tali Sharot
The one sentence summary When trying to change others’ beliefs and behaviour, many of our actions are ineffective because they are incompatible