Contagious – Jonah Berger
The one-sentence summary Your product or idea is more likely to catch on if you give it social currency, make it useful
The one-sentence summary Your product or idea is more likely to catch on if you give it social currency, make it useful
The one-sentence summary We need to concentrate hard on how to cope with change. WHAT THE BOOK SAYS This classic book was
The one-sentence summary We lie to everyone, especially ourselves, but our propensity to do so hinges on the amount to be gained
The one-sentence summary True choice requires the correct balance of freedom to choose an option, and freedom from choosing it by an
The one-sentence summary Most of what you hear about economics and how economies work is rubbish. WHAT THE BOOK SAYS This book