Culturematic – Grant McCracken
The one-sentence summary Combining an awareness of trends and a preparedness to experiment with cultural initiatives can lead to commercial gain. Want
Future Shock – Alvin Toffler
The one-sentence summary We need to concentrate hard on how to cope with change. Want to buy the book? CLICK HERE WHAT
Brandwashed – Martin Lindstrom
The one-sentence summary Companies use lots of tricks to manipulate our minds and persuade us to buy. Want to buy the book?
I’ll Have What She’s Having – Bentley, Earls & O’Brien
The one-sentence summary Behaviour can be broken down into rational choices or rational guessing, and directed or undirected copying that constitutes social
The Spirit Level Delusion – Christopher Snowdon
The one-sentence summary We live in a complex world of infinite subtleties and variation – don’t try to attribute causality when there