CONSUMER BEHAVIOUR

Culturematic – Grant McCracken

The one-sentence summary Combining an awareness of trends and a preparedness to experiment with cultural initiatives can lead to commercial gain. WHAT

Culturematic – Grant McCrackenadmin2020-09-23T12:03:41+00:00

Future Shock – Alvin Toffler

The one-sentence summary We need to concentrate hard on how to cope with change. WHAT THE BOOK SAYS This classic book was

Future Shock – Alvin Toffleradmin2020-09-23T12:03:41+00:00

Brandwashed – Martin Lindstrom

The one-sentence summary Companies use lots of tricks to manipulate our minds and persuade us to buy. WHAT THE BOOK SAYS Companies

Brandwashed – Martin Lindstromadmin2020-09-23T12:03:47+00:00

I’ll Have What She’s Having – Bentley, Earls & O’Brien

The one-sentence summary Behaviour can be broken down into rational choices or rational guessing, and directed or undirected copying that constitutes social

I’ll Have What She’s Having – Bentley, Earls & O’Brienadmin2020-09-23T12:03:48+00:00

The Spirit Level Delusion – Christopher Snowdon

The one-sentence summary We live in a complex world of infinite subtleties and variation – don’t try to attribute causality when there

The Spirit Level Delusion – Christopher Snowdonadmin2020-09-23T12:03:54+00:00