The Small Big – Martin, Goldstein & Cialdini
The one-sentence summary Small changes can have a disproportionately big influence. Want to buy the book? CLICK HERE WHAT THE BOOK SAYS
Think Like A Freak – Levitt & Dubner
The one-sentence summary Understand and decipher incentives and measure results accurately, and you are much more likely to solve problems. Want to
Decoded – Phil Barden
The one-sentence summary Decision science is not smoke and mirrors – it can be applied in a practical way if properly understood.
Contagious – Jonah Berger
The one-sentence summary Your product or idea is more likely to catch on if you give it social currency, make it useful
Consumer.ology – Philip Graves
The one-sentence summary Your research findings could well be misleading you, so it pays to examine every aspect of the techniques used